营销活动报告

看板信息图,4:5,标题《春季上新活动报告》。成果幻灯顶部四块KPI砖:曝光240万、点击9.6万、点击率4.0%、广告支出回报3.8倍。漏斗图从触达收窄到转化,渠道占比条对比邮件34%、搜索28%、社媒24%、展示14%,小折线显示每日花费对营收。绿色高亮横幅'超额完成27%'。清爽商务配色(藏青、青绿、珊瑚)、浅网格上的圆角组件、柔投影,精致专业的报告幻灯美学,利落无衬线。

A dashboard infographic, 4:5, titled 'Spring Launch Campaign Report'. A results slide with four KPI tiles: Impressions 2.4M, Clicks 96K, CTR 4.0%, ROAS 3.8x. A funnel chart narrows from Reach to Conversion, a channel-split bar compares Email 34%, Search 28%, Social 24%, Display 14%, and a small line shows daily spend vs revenue. A green highlight banner 'Goal exceeded by 27%'. Clean corporate palette of navy, teal, and coral, rounded widgets on a light grid, soft shadows, polished professional report-slide aesthetic, crisp sans-serif.